Ayush Natural Fairness Saffron soap contains the goodness of Saffron (Kesar) & Kumkumadi Thailam. Saffron (Kesar) is an Ayurvedic herb with great medicinal value that is known for its brightening & healing properties, and Kumkumadi Tailam, is a unique blend of 16 herbs and oil formulated to cure marks, lighten skin colour and improve skins quality for a golden glow. The ayush range of products have been carefully crafted with authentic recipes and processes prescribed in the ancient Granthas. Traditionally, Ayurvedic ingredients were consciously picked at a certain time of the day, when they are most potent to create extremely effective Ayurvedic solutions. Lever ayush uses the most potent ingredients that are highly beneficial to the skin, hair & teeth. The goodness of ingredients like Turmeric (Haldi), Saffron (Kesar), Cows ghee, Cardamom and Rock Salt has been used to formulate products that address our most worrying beauty problems. At Lever ayush, we strive to make ancient Ayurvedic wisdom accessible to solve modern day beauty problems. We believe that the solution to our beauty problems lie in the 5000 year old Ayurvedic granthas, that prescribes the way to solve these problems from the root. We work with one of the worlds premier Ayurvedic institutes, Arya Vaidya Pharmacy (AVP) to create products that use the right ingredients to make them unique and incredibly effective.